Invited as a panelist to the Plastic Caps and Closures 09 conference in Brussels, Nick Field, Design Director at Minima, was able to discuss how innovation comes about in the packaging industry.

Creating new products in an industry with very tight cost and production constraints can be a challenge. Minima’s in-house pilot injection moulding has proven invaluable in the development of novel closures for demanding applications in the structural packaging industry. It is an area where Minima has a range of previous projects that show engineering ingenuity with design innovation.

New packaging design opportunities continually arise driven by legislation, new materials and an increasingly discerning consumer marketplace. All these aspects can act as inspiration for new ideas for better performance and a more satisfying consumer experience.