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Thinking innovation
Our thinking is out there and our innovation everywhere.
Share in our experience and viewpoints on innovation trends and practice. We believe that our opinions have something to add whether to elucidate or query. Ultimately, we find sharing stimulating.
Designing Research
Designing out negatives
An often overlooked aspect of design is its ability to transform a previously negative product or experience into a positive one. I recently came across two examples that offer a good demonstration of this in the redesign of online quantitative research into more rewarding customer interactions.
WRITTEN BY Nick Field |
Thinking |
The Open Innovation Ecosystem
What it all means
Since its introduction into the business language by Henry Chesbrough in 2003, ‘Open Innovation’ has become a phrase synonymous with independent group interaction and the outsourcing of creative ideas. Open innovation covers a wide range of business activities, so it would be prudent to define the various different practices, their advantages and their shortcomings; Open…
WRITTEN BY A McCulloch |
Thinking |
