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Minima work with a market-focused viewpoint.  Our front-end research activities enable us to create products that are tailored to our client's target markets.  Specific techniques uncover unmet user needs and build strong contextual references to ensure that product concepts deliver meaningful user experiences.  We aim to discover the attributes of a winning design even where customers may not be able to articulate them.  

We value first-hand primary research that address trends and opportunities matched to commercial targets and strategy. 

A clear understanding of key customer drivers allows us to create products with greater commercial value in a shorter overall timescale.

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